Hi, I’m Meenal Dixit and I like to call myself a lot of things. Culture explorer, storyteller, keen listener, and an even bigger observer are some of them.

By profession, I’m proudly a brand strategist with over 8 years of experience in PR, advertising, and integrated communications planning. By nature, I’m just curious.

There’s a certain pull I feel towards understanding how people- the magnificent by-product of the universe, choose to live their lives on this planet.

From the big questions to the everyday details — I love figuring out what makes people choose, feel, and behave the way they do.

Subtext is my interpretation of the world and the society we exist in. Everything I write here is grounded in culture and consumer behaviour, but sometimes it may feel personal — because in the end, we are all humans with a pulse.